Indian smartphone sales, traditionally dominated by the entry and mid-range segments, are set to change as high-end and super-premium devices capture consumer attention. The premium category is expected to grow by more than 20 per cent in calendar year (CY) 2024 compared to the previous year. While the overall smartphone market is expected to w
India's smartphone shipment grew by 11.5 per cent in the first quarter of calendar year (CY) 2024 on a year-on-year basis to 34 million units. This is the third consecutive quarter of growth in shipments, International Data Corporation's (IDC) Worldwide Quarterly Mobile Phone Tracker said.
India's smartphone market has fallen by one per cent in the first half of 2022, as shipments of Xiaomi - the top-selling brand - declined 28 per cent due to weak consumer demand in the quarter ended June. According to the International Data Corporation's (IDC's) Worldwide Quarterly Mobile Phone Tracker, 71 million smartphones were shipped from January to June this year. The highest decline was in the below-$100 segment, which lost its market share by 5 per cent.
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As many as 37 per cent of smartphones sold in India in 2022 cost Rs 15,000 or more.
Whoever can make acquiring smartphones more affordable will win the sales game.
Demonetisation impacted the smartphone market at almost all levels, including customer demand and stock movement in distribution channels.
E-learning and work from home have forced a section of feature phones users to shift to smartphones.
After six weeks into the second half, the faltering offline channel, which traditionally rakes in 60 per cent of sales for the market, has become the biggest hurdle towards the path of revival.
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According to analysts, most of the growth in the smartphone space will come from existing users, who will be lured to upgrade their handsets as new features and technologies turn existing features redundant, says Arnab Dutta.
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To beat its rivals, Nokia has done what most Chinese brands did soon after they entered the Indian market. Tied up with a well-known Bollywood actor as endorser, associated with cricket and established fan engagement initiatives, reports T E Narasimhan.